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Casamigos Tequila, co-founded by George Clooney and Rande Gerber in 2013, began as a private passion project. Crafted in Jalisco, Mexico, it uses 100% blue Weber agave from the Highlands. The brand emphasizes slow-roasting agave in traditional brick ovens and natural yeast fermentation. Initially created for personal use, its smooth, approachable profile quickly gained global acclaim. Acquired by Diageo in 2017, Casamigos blends artisanal methods with modern luxury.

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Casamigos Blanco, unaged and crisp, features citrus, vanilla, and agave sweetness, ideal for cocktails. The Casamigos Reposado ages seven months in American oak, balancing caramel, cocoa, and toasted oak notes. Casamigos Añejo matures 14 months, offering richer vanilla, dried fruit, and spice undertones. Additionally, Casamigos Mezcal Joven, a smoky sibling, uses Oaxacan agave for earthy, peppery depth. Each variant prioritizes smoothness, reflecting its founders’ preference for easy sipping.

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Transitioning to cultural influence, Casamigos skyrocketed tequila’s luxury appeal, popular in nightlife and social media. Its sleek bottle and celebrity ties attract a trendy, upscale audience. While criticized for premium pricing, its accessibility bridges novice and connoisseur palates. Sustainability efforts include water recycling and agave replanting initiatives. Serve it neat, in margaritas, or as a refined shot. Ultimately, Casamigos redefined tequila as a stylish, versatile spirit, merging Hollywood glamour with Mexican tradition.

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