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Herradura Tequila, established in 1870, is a revered Mexican brand rooted in Jalisco’s highlands. It pioneered the reposado category, aging tequila in oak barrels for smoother profiles. Crafted with 100% blue agave, its process includes traditional brick oven cooking and natural fermentation. Over time, Herradura has balanced heritage with innovation, earning global acclaim. The name, meaning “horseshoe,” honors a founder’s discovery of a lucky charm during construction.

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The lineup features Herradura Silver, unaged with crisp agave and citrus notes, ideal for cocktails. Herradura Reposado ages 11 months, blending vanilla, caramel, and toasted oak flavors. Herradura Añejo matures two years, offering deeper tones of chocolate and dried fruit. For luxury, Herradura Ultra undergoes extra aging and filtration, achieving a silky, crystal-clear finish. Herradura Colección de la Casa, a limited series, includes rare expressions like vintage añejos. Additionally, Herradura Directo de Alambique is bottled straight from stills, preserving raw, earthy agave character.

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Transitioning to its legacy, Herradura emphasizes sustainability, using eco-friendly agave cultivation and water recycling. Its iconic horseshoe emblem symbolizes quality and tradition, resonating worldwide. While versatile in mixology, sipping it neat highlights its artisanal depth. Recognized with awards like the San Francisco World Spirits Competition gold medals, it remains a benchmark for premium tequila. Ultimately, Herradura’s blend of timeless methods and bold experimentation cements its status as an industry leader.

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